The Idealware “Best of the Web” is a monthly roundup of the top nonprofit resources from the Idealware blog, our Facebook page, and our Twitter feed to help you make the right technology decisions.
“Engagement is a function of listening to the customer voice, how they’re behaving and how they actually want to engage with us.” Don’t get trapped by the buzzword “engagement.” It can be a powerful metric for understanding your relationship to your constituents, or it can mean nothing at all.
There’s no doubt that many organizations are using cloud technologies in innovative ways. But, more specifically, what links might we find between the unique aspects of cloud technology, and the conditions and success factors for innovation?
We can’t assume nonprofits have the resources to provide high quality data about their own effectiveness. While that might seem like an easy and obvious thing for them to be able to do, it’s not—not in the least. Organizations pushed to provide impact data to get funding will provide something, but it’s not likely to be the high quality data or strategic metrics that would actually help them improve. How can we remedy this?
Next time you think about designing a technology platform for a community, don’t forget to take the time and effort and get the expertise you need to build the accompanying relationship infrastructure that will ensure the success of your investment.
From homeless and addicted to internet guru with tens of thousands of followers on social media, Mark Horvath, @hardlynormal
on Twitter, is now working toward one goal: to end homelessness in our lifetime. The @home
campaign uses documentary film, social media, and a smartphone game to activate communities to solve homelessness in their own backyards.
The belief that Facebook is a "magic" solution for marketing and fundraising is false. Facebook is just one of many tools in your marketing toolbox. The social sharing nature of Facebook can be vital, and sometimes critical, to your marketing and promotions plan, but only if you’re willing, able, and motivated.
Don’t get discouraged by low traffic. You organization’s blog can help you demonstrate knowledge, expertise, and experience; feed your social media; and provide content for grant submissions.
While the focus of the article is on for-profit companies, it’s even more critical for nonprofit brands to be human. The success of any social program is ultimately determined by its ability to connect on a one-to-one, human level. That connection is even more important for your cause.
Unsure if cloud technology is right for your organization? This lighthearted animated video explains the basics of the cloud and how it can help an organization.
Research shows that by 2014 mobile device usage will exceed that of desktop and laptop computers. What does this mean for nonprofit organizations and online fundraising campaigns?
There's a big hullabaloo lately about infographics, but what are they? How do you make your own? In this short video, research analyst Kyle Andrei explains the basics excerpted from Idealware’s recent free report, “Infographics for Outreach, Advocacy, and Marketing: From Data to Design.”