Online Training: Social Media

Idealware seminars are designed to give you the tactical advice you need to make smart software decisions. You can take one of our live online seminars, which are capped at 25 participants so you'll have lots of opportunity to ask questions and get the information you need. All you need is an internet connection and a phone line to participate in these 90-minute workshops. For an in-depth lesson, check out Idealware's online courses. These intense, five and six part trainings are offered in partnership with state associations across the country. Or check out our library of 17 (and growing) recorded seminars ready to go, whenever you need them.

Online Training: Social Media

  • Getting Started with Social Media Fundraising
    June 27, 1:00 pm - 2:30 pm Eastern. $40.00

    Nonprofits are using social media, but how do they use it for fundraising? Yes, social media can be used for fundraising, and organizations are already doing so. In this new session, developed specifically for the Day of Giving Toolkit, we outline the how social media can integrate with fundraising efforts and be an effort on their own. We'll look at organizations fundraising through social media and outline best practices.

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  • Social Media in 10 Steps
    August 15, 1:00 pm - 2:30 pm Eastern. $40.00
    How can a nonprofit make the best use of social media sites like Facebook, Twitter, LinkedIn or Pinterest? Ten easy steps are all it takes for social media success.  We'll walk through the right tools to use, how they work, what's worth doing, and how other organizations are using them. We'll take the busy world of social media and boil it down to 10 steps you can start working with today.
     
    About Our Presenter
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  • The Advanced Social Media Decision Maker's Toolkit
    September 10, 1:00 pm - October 8, 2:30 pm Eastern. $200.00
    How does social media reinforce your brand? How are you converting your social media supporters to actual donors and activists? What are your policies towards what is and isn't appropriate for your staff and community to post?
     
    These kinds of questions are tough even for those who have been working with social media for years.
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  • Recording: Telling Your Story Online- Photos, Videos, Blogs
    $20.00

    How do you convey your great work via compelling emails, written stories, photos, blogs, videos, and podcasts? We'll cover the storytelling pricinciples and the tools that can help.

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  • Recording: Making the Most of Social Networking Sites
    $20.00

    How do social networking sites like Facebook, Twitter, and LinkedIn work?  This recording of an online seminar talks through what these sites are, what’s worth doing, and how you make the most of the medium.

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  • Recording: Getting Started with Mobile Outreach
    $20.00

     It's easier that you might think to broadcast text messages to your supporters' cell phones, to ask them a quick question, or even to ask them to donate right through their phone.  In this recording of an online seminar, we talk through the principles, software packages, and best practices that can help.  

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  • FREE Lunch and Learn: Software for Fundraising
    $0.00

     In this inaugural version of our half-hour long "Lunch and Learn" recordings, Laura Quinn walks through at a high level the types of software that can help with fundraising, from the basics to the more advanced, as covered by our Field Guide to Software for Nonprofits.

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  • FREE! eLearning - Facebook Vs. Twitter
    $0.00

     Are you struggling to decide whether your organization should be using Facebook, Twitter, or both?  Or perhaps neither?  This 15 minute interactive module will help you to explore how these tool can help your organization, and what other nonprofits are doing with them.

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  • RECORDING: Measuring Your Social Media Strategy
    $20.00

     Perhaps you have a Facebook site, a blog, a Twitter account, or a YouTube channel.  Is it working? Is it worth the time?  How do you know?  We’ll walk through a framework -- including Views, Followers, Engagement, and Conversion -- and the tools that can help you gather the data, to allow you to analyze your strategy, strengthen what works and change what doesn’t.

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  • RECORDING: Social Media Research for the Real World
    $20.00

     Through more than six months of research -- three surveys, six discussion groups, and a collection of social media stories from more than 270 organization, Idealware has gathered a huge amount data on what's working in the realm of social media and what's not.  Working from actual research statistics, they'll talk about how much time these tools take to manage, a few of the characteristics of those using them effectively, and some fascinating results on how Facebook and Twitter users use these tools to learn about and interact with nonprofits.

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  • RECORDING: Social Media for Executive Directors
    $20.00

     As a decision-maker, you are responsible for figuring out which social media your organization should use. In this recording, we’ll take the mystery out of the process and help you create your own social media strategy.

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  • RECORDING: Branding Through Social Media
    $20.00

    In this recorded session we dive into the concept of branding through the lens of social media. Taking a detailed look at how you can create, refine and manage your brand message and personality through social media, this class will explore how what you say and how you say it impacts people's impressions of your organization.

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  • RECORDING: Creating a Social Media Policy
    $20.00

    As social media transparency and two-way conversations become the norm many organizations are racing to develop a social media policy that governs who does what, what's OK (and not OK) to say on behalf of the org, and how to handle sticky situations.

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  • RECORDING: Choosing the Right Communications Mix
    $20.00

    Which communication channels --  like email, direct mail, and websites, social networking sites, blogs, online communities, and more -- make sense to communicate what kind of messages, or to encourage action?  We'll provide a decision making structure to help you define what makes sense for you. 

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  • On Demand Tactical Tech Planning

    Are you overwhelmed by technology? Relax. Take a deep breath. You’ve come to the right place. Idealware’s On Demand Tactical Technology Planning will help you out of the technology doldrums and help you assess your organization’s technology infrastructure and address your current and future needs. Take the online training at your own pace, and use the associated workbook to help apply what you’re learning to your own organization. When you complete the training, you’ll have a fully realized tactical technology action plan to guide your nonprofit.

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  • RECORDING: Getting Beyond the Like: Social Media Engagement
    $20.00

    People “like” you, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how you can move constituents up a ladder of engagement from a simple “like” to actually get them to do something for your organization. Sign a petition, attend an event, join a movement and yes, even donate—it’s possible to get your constituents to do all of these things as a result of social media actions, but it’s not easy.

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