Free Video Editing for Nonprofits, Not for Cats
While making a new batch of AskIdealware videos, I've had to muck about in YouTube a fair amount lately. Maybe it's because I had been busy dealing with more important things, but I didn't really notice the editing features until today. Unlike many nonprofits, I have access to higher-end software on my computer, which is dedicated to full-time video editing--so these could be great for a small nonprofit.
But how many YouTube users will really benefit from this feature? Maybe I'm just a snob, or an A/V geek, but do people need to add color filters or gimmicky wipes and effects to their cat videos? I don't expect those short, spontaneous videos some teenager made of their friends or pets doing something stupid to be edited, or high quality, or have any artistic trappings to them. A cat chasing a laser pointer and running into the wall or a kid falling off his skateboard isn't supposed to be edited or polished, it's just supposed to be a quick little video that gets a quick little laugh. I mean, you wouldn't expect some fancy editing on something you watch on America's Funniest Home Videos, would you?
I guess there's a good side to this. People who can't afford editing software are finally able to make their rough videos look presentable. It's not going to work miracles, or do all the work you could even expect of iMovie, but it's enough to motivate people (and nonprofits) to finally make that video they wanted to but didn't have the means. They’re certainly enough if you only make one or two videos ever.
And hey, maybe just by YouTube having these editing tools, more people will realize that they can make their videos better--or make videos at all.
PS: If you're going to use YouTube's editing tools, use them right. Our Guerilla Video cartoon should get you started.