Laura Quinn's blog

Old School Social Media: The Art of the Yardsign

Just in case anyone was beginning to feel that online media had a monopoly on supporters willing to create stuff for a good cause, or they doubted that passionate supporters are willing to dedicate a lot of time and creativity, here's a montage of homemade election yard signs. These were all taken today, within three blocks of my house (also, interestingly, within two blocks of the Portland Obama headquarters, which has been aggressively giving away official yard signs).

It's also interesting to look at these with an eye towards what it means to loosen control of your message. Are they on message? Does it matter?

Unfortunately, someone took down the giant "Captain Bill for State Senate" sign, complete with an actual oar and buoy painted florescent orange, before I got there.

Resource Roundup 11/3

Messaging in-a-Box (Tactical Tech)
A set of resource sheets, tips, and software recommendations to help nonprofits effectively use open source tools to communicate their message with the outside world

iCharts: YouTube for Interactive Charts (Information Aesthetics)
Quick list of products that can be used to create interactive online charts

How To Buy a Hosted PBX Phone System (Small Business Computing)
Useful and fairly detailed overview of when and how to buy a hosted PBX service to provide office phone services like voice mail, call routing, etc

A Case Study of Drip Campaigns (ONE/Northwest)
A short but interesting case study of an email "drip campaign" as series of emails that are setup in advance and defined to go out in a specific order

Texts you can believe in—Obama's text messages are this campaign's secret weapon (Slate Magazine)
Great, research based look at how people react to text messaging - favorably, apparently

Generating Buzz: Using Social Media to Drive Website Traffic (NTEN: The Nonprofit Technology Network)
A case study about how the National Wildlife Federation uses social news and bookmarking sites to drive traffic to their site

Got Your Ears On? How to Listen to Your Audience Using Social Media (NTEN: The Nonprofit Technology Network)
Useful overview of the tools you can use to be notified of what folks are saying about you on the web

Negative Online Behavior is a Product of Culture, Not Your Social Media Tools (The Bamboo Project Blog)
Terrific look at the potential issues around negative and inappropriate comments in social media - and why it's not as much of an issue as many are concerned about

Which Online Video Sharing Site Should You Use?

In a recent conversation on Progressive Exchange, Michael Hoffman of See3 shared some thoughts about considerations when choosing a video sharing site. With his permission, I wanted to share them here, as I think they're really useful. Michael said:
You need to look at video sites in two ways. One is as a host -- a free host -- for your video. The other is as a social network, a community of video viewers.

YouTube is both a free host and a social network. As a host, it's OK, but not great. There are limits on format, the quality is OK, not great (as the default).

YouTube is also a huge social network, where people are browsing video, making comments, and -- IF this is your goal and you do the right things -- there are ways to get your video to a community who otherwise wouldn't see it.

I actually think for most nonprofits the overall size of YouTube's community is not really that essential a point. You will only get a tiny fraction of that audience and could potentially get more elsewhere, even though the overall audience is less.

For our Guide To Online Video, we used Vimeo on our site because we love the quality and format options. So in this case, our main interest was using it as a host. Blip is another good choice when the host issue is the main thing. We don't expect to get views of our videos from the Vimeo community.

But we also put the first video on YouTube, so get it out to our YouTube friends but also to be able to embed it in Ning and other communities easily.

In terms of using video for outreach there are two basic camps on this question. One says, put it everywhere. For this, go to TubeMogul. One upload, then you get on dozens of sites. Those in this camp say, why not? With your video on many sites, many more people will see it and you can have communities of supporters among the people who make those communities their home.

Then we have the YouTube only folks. Like Brave New Films. They say, we don't want to "dilute" the views, because if we get enough views on YouTube the video goes into rotation in other places on the site -- like most viewed or most commented, etc... where it can get exposed to many more people. (it is also impressive to have videos with huge numbers of views and helps with PR and other things.)

It's a good point, but 99% of nonprofit videos never reach the threshold to get into this additional rotation anyway and most of their views are ones they sent through email and embeds.

New article: A Few Good Online Survey Tools

It's the article all you research geeks (like me!) have been waiting for: A Few Good Online Survey Tools. Eric Leland compares some of the lower price and more advanced options, and talks about what features you can get for a song, compared to one that you'll need to pay more for.

Ask Idealware: Update on CiviCRM?

Gabe asks: Have your thoughts on CiviCRM changed over the course of the last year, since your last post on the topic? Now that it's at 2.0 is it "ready for prime-time?"


Michelle Murrain, Principal of
MetaCentric Technology Advising and Zen of NPTech blog, says:

A year has made a difference in CiviCRM. They have seen an increase in their user base, there are more developers involved, and version 2.0 (in fact, 2.2 is under development now) has added some great (and needed) new features. I'm confident in CiviCRMs ability to carve a decent niche among the tough competition in the nonprofit CRM space, especially given that we are perhaps entering a time when organizations will have less money to spend on technology solutions.

I think it's a viable alternative that all but very large and complex organizations should have a look at, to see if it is a feature match to their needs. Perhaps even very large organizations might ponder funding the addition of some needed high-end features in CiviCRM. That might end up being more cost effective than the expensive proprietary alternatives.

The Ask Idealware posts take on some of the questions that you send us at ask@idealware.org. Have other great options? Disagree with our answer? Help us out by entering your own answer as a comment below.

Fun with Meeting Scheduling

I was at an event recently where I spoke to a bunch of people about nonprofit software, and the most popular tool of the night was not email software or a donor database or some fancy Web 2.0 thing, but... MeetingWizard.

If you need to schedule meetings with a bunch of people who aren't all in the same office, and don't know about MeetingWizard or Doodle... you should. They're simple, but they can be a huge help in getting everyone to a meeting time that will work. They're very similar to each other - both are free online tools that let you define some potential meeting times, send the choices to a group of people, and then see the times that work for each person.

MeetingWizard is a little more tailored to closed meetings - it easily supports different time zones, for instance, allows you to enter the email addresses for the folks you'd like to respond (or choose from the people you already have stored), and will tell you when you have answers from everyone.

Doodle has less meeting-specific functionality, but is appropriate for a wider set of questions - for instance, if you want to ask people to pick general timeframes (afternoons vs. mornings, for instance) or to weigh in on really any set of options. While MeetingWizard emails your attendees, Doodle gives you a URL for your poll and allows you to send it to whomever you want.

I use MeetingWizard all the time (just found it before Doodle, and am comfortable with it) and honestly find it hard to imagine scheduling big meetings, like our board meetings, without it.

New article:- The Basics of Email Metrics

We've got a new article up - The Basics of Email Metrics: Are Your Campaigns Working? This is a pretty hefty one, covering what email data you might want to track, where to get it, how to make sense of it in calculated metrics, and modifications to improve your results.

Somehow, all our articles that are intended to be basic overviews end up pretty hefty. I guess there's just always a lot to cover!

Resource Roundup 10/10

Overview of Social Networking Tools (Work Literacy)
Detailed introduction to a number of different social networking tools (FaceBook, MySpace, Twitter, many more)

What, Why, and How of Facebook Pages: An Expertise Roundup (Beth's Blog)
Setting up an organizational presence on Facebook? Should you use a Facebook Group, a Facebook Page, or both? Beth Kanter summarizes some thoughts from the blogosphere

Email Appends: Risks and Rewards (Robert L. Weiner Consulting)
Quick post with terrific resources about email appending - sending your list of constituents off to a service to get email addresses for them

The best ad plans of marketers and men… (Beaconfire Wire)
A look at Google's new Ad Planner tool, which helps you view the demographics and viewing habits of those frequent particular sites (cool, although a bit frightening...)

Don’t Just Spam Congress: Creative Ways to Put Your Supporter List to Work (e.politics)
Interesting list of ways to ask your supporters to take action

First Impressions Through Visual Web Design (User Interface Engineering)
Terrific article about using visual design and layout to help your website visitors understand where they are and what they can do there.

Podcasting with Big Duck (NTEN)
Short case study about Big Duck's (a nonprofit marketing firm) podcasting process

Young People Will Switch Online Channels as They Age (e.politics)
Will email die out as a communication media as Gen Y gets older? Or will Gen Y switch communication mediums? Colin Delaney explores.

About Us Information on Websites (Jakob Nielsen's Alertbox)
Great overview of why it's important to provide solid "About Us" information on your website, and how to do so.

How Much Does a Nonprofit Website Cost?

Ah, it's the eternal question: how much should I expect to pay for a website? And how can I find out some answer other than "it depends" without actually building the sucker? It can be really difficult to define what communications approaches make sense for you when website costs appear to be all over the map.

Well, it does depend. If you want to hone in on a price, the best way is probably to get proposals from consultants or firms - not a fast process, but a pretty accurate one. But the general magnitude depends on factors that are knowable, so I thought I'd take a crack at defining what you could expect at each price level based on my experience. Note that this prices are approximate US market rate - so you might be able to find folks who will discount or volunteer for less, but these are what someone who's doing this full time might charge.

$1000
This is around the lowest market rate you're likely to find, and it won't buy you a lot. At this price, you might be able get an independent consultant, probably without a ton of experience, to whip out a 10-30 page static site, based on a templated graphic design and a very straightforward navigation scheme. You won't get something very branded to your organization, and you'll likely have to define precisely what you want up front, as this price wouldn't cover time to help you work through your needs to any substantial degree. You may well have trouble finding someone to work at this low end.

$5000
At this level, you could get a jack-of-all-website-trades independent consultant who makes a living building website to build a simple site tailored to your needs. It might cover a simple, custom graphic design, and potentially one or two simple features (like a simple event calendar). There still wouldn't be a lot of time for strategy or feature definition, but you could expect a bit more customer service from the consultant. Note that a jack-of-all-website-trades consultant is likely to be, as the aphorism says, a master of none. Top quality websites are typically designed and built by a team of people - perhaps a graphic designer, a navigation expert, a content specialist, a design implementer, and an serious programmer. A jack-of-all-trades isn't likely to be an expert in all of those things, so it will be important to see a portfolio to judge their skills in the areas important to you.

$15,000
We're now getting into the realm of solid, scalable, strategic websites. It would cover an independent consultant, a team of consultants working together, or a small firm, in building a site on a solid infrastructure (like a content management system) with some strategically chosen features beyond simple text and images. It also might cover a very simple, basic site from a top consultant or firm - something very small but expertly crafted and designed. The budget would now cover some up-front help from the consultant in figuring out your needs.

$50,000
A lot opens up in this price range. This could be a fairly sophisticated site from a small firm, or a straightforward site by one of the top firms in the country, with some substantial strategic guidance.

$100,000
This is a solid budget for most large websites. Very sophisticated web applications or huge sites could certainly cost more (potentially much more!), but for $100,000 you could hire a top nonprofit internet consulting firm to create a robust site. At this level, your consultants can also help guide you through decision making, and shepherd decisions through internal politics and disputes - you're getting a strategic partner in addition to just someone to implement a site.

So that's my experience with website costs. Others want to share their experience?

Online Seminar on Website Analytics - Tomorrow!

We've got an online seminar coming up tomorrow on Website Analytics - essentially, how to tell what people are doing on your website. We talk through the metrics you can track, what they mean, and how to use them, focusing substantially on Google Analytics. This is one of my favorite sessions - it's fun to conduct. We spend a lot of time actually demoing tools (both Google Analytics and AWStats, another free tool that a lot of folks have already), and then focus on how to actually use analytics to make decisions.

Interested? Join us! It's $40 to register, and all you need is a phone and a web browser to participate. Read more or register now.
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