Latest Articles & Reports

  • By Andrea Berry,
    September 2011
    (First published in the September issue of the NTEN: Change journal.) Social media has provided nonprofits with a whole new toolbox for marketing themselves and engaging constituents. Though each tool is a little different, they all create opportunities for your organization to start conversations and to show the personal side of, and the personalities behind, your work.
  • By Andrea Berry and Chris Bernard,
    September 2011
    Social media can be useful for any nonprofit, but posting blindly without monitoring results can be a waste of time. Knowing whether your efforts are paying off can help you adapt your posting strategy to better meet your goals and improve the return on your investment.   But what are the best ways to measure your efforts? What data should you be collecting? And how do you define success in an area that’s still relatively uncharted territory?
  • By Andrea Berry and Chris Bernard,
    August 2011
    This article was originally published in the August 2011 issue of The NonProfit Times.   Organizations use technology to engage donors, manage them in databases, and even accept their donation payments online. With a little creative thinking you can save staff time on this important step and increase the likelihood that donors will give again.   Such classic techniques as thank-you letters, phone calls, events and special gifts will never go out of style.
  • By Andrea Berry and Chris Bernard,
    August 2011
    Sure, you’re on Facebook. Twitter, too. Maybe you have a blog. You put a lot a lot of work into keeping them fresh and updated with pertinent, interesting posts. But aside from the few comments you get now and again, how do you know if anyone is listening to what you have to say?
  • By Colin Pizarek and Ryan Dunlavey,
    August 2011
     What is a guerilla video? What does it take to make a video? This diagram will give you a crash course in film school, walking you through the steps to make your own video without breaking the bank.   Click here to view the diagram.
  • By Eric Leland and Kyle Henri Andrei,
    July 2011
    An association management system can be a huge help in tracking your members, newsletter subscriptions, special gifts, invitations to events and workshops, discounts on products and services, and more. We asked a number of different nonprofit experts about the systems that have worked for them.
  • By Laura S. Quinn and Kyle Andrei,
    July 2011
    These days, most event participants expect to be able to register for events online. Luckily, there are lots of tools to help with that, ranging from simple up to sophisticated and all the way to multi-functional. We asked a number of nonprofit technology professionals what online registration tools have worked for them.
  • By Laura S. Quinn and Kyle Henri Andrei,
    July 2011
    Petitions and pledges provide ways to effect change by letting people add their names to a particular cause to show the amount of support for it. They can also help your organization build a list of people interested in its causes. So how do you implement these measures?
  • By Laura S. Quinn and Jay Leslie,
    July 2011
    The Google Apps donation program provides organizational email, calendaring and document sharing as a free alternative to Microsoft Outlook. How do the two applications compare in the face of typical nonprofit needs?
  • By Laura S. Quinn and Kyle Henri Andrei,
    July 2011
    Planning a free event? It can be difficult to justify paying a lot of money for online registration software, but trying to get by with email or online invitation tools like Evite can leave you frustrated. Don’t worry—you have options. We talked to seven nonprofit technology experts about useful and affordable options for collecting RSVPs for free events.