eNews: Corporate Sponsors, Communication Mix, and Beyond
11 Ways to Improve your Sponsorship Packages with Online Perks If your organization works with corporate sponsors, you've probably put some thought into defining the different levels of sponsorship and what to include in each. Such perks can help lure new sponsors by offering a return on their investment beyond just a charitable contribution or can tempt existing sponsors to increase their donation.
Beyond Dashboards: Business Intelligence Tools for Program Analysis and Reporting Strategic, mission-critical decisions require a clear understanding of program performance, but for most nonprofits, making decisions on facts rather than gut feelings is easier said than done. Organizations are increasingly turning to dashboards--custom utilities that gather, organize and present information in an accessible way--that let them more effectively measure, monitor and manage the way they meet their missions.
Mapping Your Mix: Are You Providing The Right Mix of Content? Odds are good that your organization is using multiple communications channels to reach people, from social media to direct mail and email to websites and blogs. Because each can attract a different audience, and may be better-suited for certain types and lengths of content, coordinating among them all can be difficult.
In this session we will dive into the concept of branding through the lens of social media. Taking a detailed look at how you can create, refine and manage your brand message and personality through social media, this class will explore how what you say and how you say it impacts people's impressions of your organization.
How do you convey the great work your organization is doing with blogs, photos and videos? These tools are powerful ways to share the difference you're making in the world. We'll cover the principles of good storytelling, look at examples and research about what's working for nonprofits, and then discuss the tools that can help you put them online.
In this session, we'll take the mystery out of the process and walk you through the creation of your own social media strategy, step by step. Based on Idealware's extensive research, we'll cover what's actually working for nonprofits -- and the strength and weaknesses of each tool so you can develop a strategy that is best suited for your mission.