While we are making huge strides as a sector to understand the most effective techniques and approaches to using these tools, we still have a lot to learn about one of the most important areas of social media: measurement. Andrea Berry and Chris Bernard help you through the process of measuring your organization's social media success in these three articles, originally published in the NTEN: Change journal and the NonProfit Times.
Do You Consult Nonprofits on Social Media Strategy?
This week is your last chance to help them find you by purchasing a listing in our Social Media Consultant Directory. This directory will appear in both our updated 2011 Nonprofit Social Media Decision Guide, coming this October, and in our new Social Media Policy Workbook, coming in early 2012.
The directory is priced to make listings accessible to all--a basic listing starts at just $45.
Looking to boost your software savvy? Here are the online seminars we have scheduled over the next month or so.
For an in-depth lesson, check out Idealware's upcoming online courses. These intense five- and six-part trainings are offered in partnership with state associations across the country. Read more or register >
The Email Fundraiser's Toolkit September 27, 2:00 pm - October 25, 3:30 pm Eastern. $200.00 Email campaigns are a fundraising tool within the reach of even the smallest organizations. An effective way to communicate with donors and raise money without much expense, they're an opportunity to provide reasons and reminders for constituents to give. This five-week series of classes, created and presented through a partnership between Idealware and NTEN, will walk nonprofits through the soup-to-nuts process of creating such campaigns, just in time for year-end appeals. Read more or register >
Choosing a Low-Cost Donor Management System October 13, 1:00 pm - 2:30 pm Eastern. $40.00 The right database can help you track all of your contacts and related data in a manageable, efficient way that ensures your information is current, accessible and reportable. Join Idealware for a closer look at the most commonly used, affordable databases and what each might offer your organization. Read more or register >
FREE! Creating Great Graphics for the Web October 20, 1:00 pm - 2:00 pm Eastern. $0.00 How do you take your current photos--or find inexpensive photos or illustrations online--and convert them into great graphics for your website? We'll talk through methods to acquire good material, principles of transforming them into great web-ready images, and the inexpensive software packages that can help you whip them into shape. Read more or register >
Telling Your Story with Blogs, Photos, and Videos October 27, 1:00 pm - 2:30 pm Eastern. $40.00 How do you convey the great work your organization is doing with blogs, photos and videos? These tools are powerful ways to share the difference you're making in the world. We'll cover the principles of good storytelling, look at examples and research about what's working for nonprofits, and then discuss the tools that can help you put them online. Read more or register >