The Nonprofit Social Media Decision Guide UPDATED in October 2011. With more than 750 million people signed up for Facebook alone, there's little doubt that social media can be a powerful part of most organizations' communications mix. But what can it be used for--outreach and engagement? Event management? Advocacy? How about fundraising? For many nonprofits, it's far more obvious that such tools can be useful than how to use them. Download the report for free.
Is Open Source Right For Your Organization? (This article originally appeared in the Nonprofit Times.) Lots of people seem to be talking about “open source” software these days, but for non-techies, it’s not always easy to find out more about this option.
A large display of public opinion can have a powerful message, and advocacy groups often help to focus and channel this support to make the most impact. In this article we look at a few of the tools that help advocacy groups promote their message online.
Measuring Your Social Media Strategy December 1, 1:00 pm - 2:30 pm Eastern. $40.00 Perhaps you have a Facebook site, a blog, a Twitter account or a YouTube channel. Is it working? Is it worth the time? How do you know? We'll walk through a framework that includes Views, Followers, Engagement, and Conversion and the tools that can help you gather the data to allow you to analyze your strategy, strengthen what works and change what doesn't. Read more or register >
FREE! Choosing the Right Communications Mix December 15, 1:00 pm - 2:00 pm Eastern. $0.00 Which channels-- like email, direct mail, and websites, social networking sites, blogs, online communities and more--make sense to communicate what kind of messages, and which encourage action? We'll provide a decisionmaking structure to help you define what's a good fit for you. Read more or register >