Blog Exchange: The Donor Power Blog

As part of the Nonprofit Blog Exchange [4], I took a look at Jeff Brooks’ Donor Power Blog [5] – and was really glad I did. With the proof-of-concept donation report done and released, I’m now giving serious thought to both a newsletter and fundraising – and the Donor Power Blog provides some great thoughts on both. The blog focuses on donor-centric fundraising, with links and commentary about raising money by providing donors with what they want to make them feel good about giving.

It’s a little sad that there’s a need to focus on “donor-centric” fundraising, just like we in the technology realm need focus on “user-centric” design. Really, what argument is there for not focusing your effort around the needs of the key people who make everything happen? But I guess in both realms there’s the tendency to get caught up in the techniques and lose sight of the goals.

But the blog itself obviously addresses at least my needs well, as I immediately went and bought a book [6]recommended by Jeff [6]. I bought it half for the title, The Mercifully Brief, Real World Guide to... Raising More Money with Newsletters than You Ever Thought Possible by Tom Ahern.