The numbers are important—likes, follows, retweets all show that your audience is paying attention—but it’s easy to fall into the trap of thinking that numbers are the goal when what you really want is bigger. Engagement—interaction that is meaningful and furthers your organization’s impact—is what your communications need to deliver.
Updated for 2014!
Neither “snow nor rain nor heat nor gloom of night” might stay the U.S. Post Office’s couriers from delivering the mail entrusted to them, but it’s a cold fact of the digital world that email has no such steadfast guardians. Some electronic mail will simply never reach its destination—it might go to a bad address, get caught in a spam filter, or routed to a “junk” folder where it’s deleted or overlooked. This can be frustrating for nonprofits who work hard to nurture a list of email addresses.
Once upon a time, all software had to be directly installed onto computers—but more and more, vendors are hosting software that users access via the Cloud. Maybe you use Google Drive or Dropbox, Office 365, or a Cloud-based database. Maybe you're interested in what such hosted services offer but are worried about the security risks. Moving to the Cloud is not for everyone--how do you know if it's right for your organization?
A Quick Guide to Essential Software for your Organization
For more than eight years, Idealware has researched the software that can help nonprofits more easily meet their missions.
Idealware, the Technology Affinity Group (TAG), and the Grants Managers Network (GMN) are pleased to announce the release of the 2013 update of the popular Consumers Guide to Grants Management Systems. This in-depth report has been expanded to look at the features and processes used by 28 grants management systems to help private foundations accept and review applications and track grants throughout their life cycles.
Between more traditional channels of communications like direct mail, email, and newsletters and all the new channels you’ve adopted, like social media, multimedia, and blogs, there’s a lot to think about when it comes to your organization’s messaging. How do you create and maintain a consistent voice across so many channels?
What are we really asking for when we require nonprofits to produce data on performance, effectiveness and impact? While the surface logic is clear—we need to know this information—the full context and set of assumptions surrounding the request bears closer examination. Idealware's founder and executive director, Laura Quinn, wrote the following article for the Markets For Good blog.
If you’re looking for a new broadcast email tool for your nonprofit, there are a lot of different options to choose from. But how do you know when it’s time to change?
Odds are good that your organization is using multiple communications channels to reach people, from social media to direct mail and email to websites and blogs. Because each can attract a different audience, and may be better-suited for certain types and lengths of content, coordinating among them all can be difficult.
An email list is one of the sharpest arrows in any nonprofit’s quiver. An effective list can maximize your reach, help foster closer relationships with constituents and improve fundraising. But what makes a list effective? For one thing, critical mass—the more people you can reach who are genuinely interested in your organization, the better.