When people who need your nonprofit’s programs look for information about them on the web, will they find the information they need—and will it be compelling and clear enough for them to reach out? When potential donors visit your website, what will they find? Will it inspire confidence or impress them enough to write a check?
Your website is often the first impression you make. Beyond initial contact, it’s a central place for current and potential clients, donors, funders, and volunteers to learn more about you and your mission, the population you serve, the programs and services you provide, and the myriad ways for them to get involved with your organization. But just having a website is no longer enough. All your content must be up-to-date and accurate, including your address, contact information, and staff bios. Visitors must be able to find what they’re looking for. And the visual design must look professional and modern rather than amateurish and outdated.
Maybe you can get away with a few minor updates to the content and design of your existing site. Maybe you need a more-thorough overhaul—or maybe it’s time to start from scratch with an entirely new site. We designed this workbook to help you decide.
Through 10 easy-to-follow worksheets, we’ll walk you through the decision-making process. You’ll start by assembling a team to evaluate your website. You’ll determine what site visitors should do when they arrive, what the site should say about your organization, and what constituents actually want from it. Then you’ll assess how well your existing site meets those needs, from graphic design and usability to the ease with which staff members can update and add content.
Finally, we’ll help you bring together everything you’ve learned to identify your next steps forward, whether they’re undertaking a full redesign or just making incremental changes to your current site.
Ready to get started? Thanks to our sponsors, Wire Media and Balance Interactive, and to NetSuite—which contributed funding for a number of Idealware workbooks, including this one—it’s free to download. Just sign up below.