The Nonprofit Social Media Decision Guide

UPDATED for 2013...

Nearly a decade after Facebook launched, it’s become a juggernaut with more than a billion registered users—and the field continues to grow more crowded as other social media channels burst onto the scene. There’s little doubt that social media can and should be a powerful part of your communications mix, but what should be using it for? Outreach and engagement? Event management? Advocacy? How about fundraising? For many nonprofits, it’s far more obvious that such tools can be useful than how to use them. 

We created The Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. To help you turn the theoretical into the practical, we’ve included a workbook that lets you apply what you’re learning to your own real-world needs. For this year’s edition, our second update, we’ve added new research on how nonprofit organizations are using social media to meet their missions, and updated our overview of key differences between the channels most often used by nonprofits to reflect their current functionality. We’ve also added sections covering new and up-and-coming social media platforms.

From tool-by-tool comparisons and strategies for success to ways to integrate multiple channels, the guide is built upon extensive research, interviews with experts and other users, and our own broad experience. We’ve also included case studies of organizations successfully using social media for different purposes. (We're also offering an Advanced Social Media Decision Maker's Toolkit course for hands-on training to help you form a more complete view of your whole social media picture.)

Social media is a conversation the world is having. Your organization can’t afford to be left out of it. Let Idealware’s Nonprofit Social Media Decision Guide  help you find your voice. Like all our reports, it’s free to download. Just sign up below.


The updated 2013 Decision Guide covers:

  • What social media is, and why it might be useful.
  • How goals, audiences and metrics drive decision-making.
  • Specifics on the tangible value of Facebook, Twitter, Blogs, Photo- and Video-Sharing Sites, and more.
  • Choosing an effective social media mix.
  • Integrating your communications.


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